Mergn, a Customer Engagement Platform, took another significant step forward in enhancing e-commerce brand engagement with the Mergn Shopify App. Published on the Shopify App Store, this TypeScript-based application was developed using Remix, a powerful framework that ensures optimal performance and seamless user experiences. The app integrates key features of the Mergn Web SDK while adding Shopify-specific enhancements to empower brands with real-time customer insights and multi-channel engagement tools.
Shopify App Store Listing
My Contributions
As the primary developer behind this app, I led the design, development, and deployment process, ensuring that the app not only met but exceeded Shopify’s standards. Here’s a breakdown of my contributions:
Development Highlights
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TypeScript & Remix Framework
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Built the app using Remix for server-rendered performance and robust backend capabilities.
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Leveraged TypeScript for type safety, maintainability, and cleaner code architecture.
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Shopify API Integration
- Seamlessly integrated Shopify GraphQL APIs for fetching store data, managing customer records, and tracking real-time events.
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Core Features Implemented
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Anonymous User Tracking: Synced anonymous user IDs with customer actions across platforms, enabling brands to engage visitors effectively.
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Event and Attribute Tracking: Recorded customer interactions (e.g., product views, purchases) and attributes (e.g., age, location) to generate actionable insights.
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Web Popups and Notifications: Delivered targeted web popups and push notifications to enhance customer interaction.
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Content Cards and Campaign Management: Simplified segment building and campaign execution for 8+ channels, including Email, SMS, and WhatsApp.
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Shopify-Specific Features
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Web Pixel Extension Integration: Captured real-time customer actions directly from Shopify storefronts, ensuring precise data collection for behavioural insights.
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Notify In Stock App Extension: Enabled customers to be notified when out-of-stock items became available, increasing conversions and customer satisfaction.
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Non-Embedded App: Designed as a non-embedded app to provide more flexibility in UI/UX, independent of the Shopify Admin dashboard.
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Data Handling & Performance
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Utilized advanced caching mechanisms and data fetching strategies for faster data retrieval and a smoother user experience.
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Enabled offline data queuing and processing, ensuring reliable functionality during network disruptions.
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Key Benefits for Shopify Merchants
The Mergn Shopify App empowers merchants with:
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Real-Time Behavioral Insights
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Capture customer actions such as product views, add-to-cart events, and checkouts.
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Analyze customer behaviour using drag-and-drop segment builders and detailed analytics.
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Targeted Multi-Channel Campaigns
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Run campaigns across 8+ channels, including SMS, Email, Web Push, and WhatsApp, with personalized messaging for better engagement.
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Monitor real-time campaign analytics for data-driven decision-making.
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Improved Conversions & Retention
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Notify customers when products are back in stock through the app extension, turning potential lost sales into conversions.
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Enhance engagement with personalized content cards, web notifications, and automated workflows.
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Custom Integrations & Dedicated Support
- Each merchant receives a dedicated account manager and custom integration options to cater to specific business needs.
Technical Stack Overview
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Frameworks & Tools: Remix, TypeScript
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APIs: Shopify GraphQL APIs, Mergn APIs
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Extensions: Web Pixel Integration, App Extension for Stock Notifications
Impact & Recognition
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Published on the Shopify App Store, achieving significant traction with major brands like Highfy, ScentsnStories, Jenpharm etc...
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Boosted conversions by 400% through features like targeted campaigns and real-time notifications.
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Simplified multi-channel campaign management for Shopify merchants, leading to higher retention and improved brand loyalty.
The Mergn Shopify App is a testament to how innovative engineering and thoughtful design can drive real business outcomes. By combining the flexibility of TypeScript, the power of Remix, and the extensive reach of Shopify, this app offers a seamless solution for modern e-commerce brands seeking to thrive in a competitive market.