Customer engagement is the backbone of e-commerce success, and the Mergn Web SDK is at the forefront of this revolution. Designed to manage over 10 million monthly traffic across 10+ major brands such as Domino's Pizza, Broadway Pizza, Naheed.pk, and more, the Mergn Web SDK is a game-changer for businesses looking to drive engagement and boost conversions.
Why Mergn Web SDK?
The Mergn Web SDK empowers developers to seamlessly integrate powerful customer engagement features into their web applications. From anonymous user ID sync to web push notifications and content cards, the SDK is designed to provide everything businesses need to create personalized, data-driven customer experiences.
Achievements and Impact
As the sole developer of the Mergn Web SDK, I delivered a solution that achieved the following:
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Enhanced Engagement: Boosted customer interaction by 60%.
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Increased Conversions: Improved conversion rates by 75% to 400% through targeted campaigns.
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Streamlined Features: Simplified integration with tools for event tracking, user attributes, and web push notifications.
Key Features of Mergn Web SDK
Low footprint and Non-blocking
SDK is developed with pure TypeScript and 0 dependencies, allowing a smoother experience and following a non-blocking pattern, which doesn’t disrupt the platform it integrates to.
Anonymous User ID Sync
This feature ensures seamless tracking of user behaviour across multiple sessions and devices. It is essential for understanding user journeys and delivering personalized experiences.
Event and Attribute Tracking
With the SDK, developers can:
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Record user actions like product views, purchases, or app launches.
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Update user attributes such as name, age, and location in real time.
Web Popups and Notifications
The SDK enables:
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Web Popups: Deliver promotional messages, updates, or special offers directly to users.
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Web Push Notifications: Re-engage users even when they are not actively browsing your website.
Content Cards
Display personalized content directly on your web pages to keep users engaged and informed about products, services, or offers.
Offline Mode
The SDK automatically queues events during internet disruptions and ensures they are sent once the connection is restored. This guarantees no data is lost and provides a seamless user experience.
Debugging Tools
For developers, the SDK includes robust debugging features with multiple log levels to simplify testing and issue resolution.
Installation
Mergn Web SDK is available as an npm package or via a CDN
Real-World Applications
The Mergn Web SDK powers customer engagement for top e-commerce platforms:
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Domino’s Pizza: Leveraged event tracking and push notifications to drive reorders and enhance user retention.
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Broadway Pizza: Used personalized content cards to boost user engagement with targeted promotions.
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Naheed.pk: Improved conversion rates by syncing user data and delivering tailored campaigns.
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Highfy: Had a 400% increase in conversion strategically leveraging Email, SMS, Web Push and more.
Conclusion
The Mergn Web SDK is more than just a toolkit, it’s a comprehensive solution for businesses aiming to elevate their customer engagement strategies. With features like event tracking, user management, and offline mode, it provides a robust framework for creating personalized and impactful user experiences.
Explore the SDK on NPM and see how it can transform your business today.